Our Story
Face of Kate
Trademarked. Revived. Unstoppable.
How It Started
A mother-daughter dream, made real.
Face of Kate was founded in 2019 by Katelyn Steele and her mother Christa Steele — a co-founder duo who believed that the right lash could change the way you see yourself.
What started as a shared passion between a mother and daughter became a full lash brand: six styles crafted for every mood, every occasion, every version of you.
Trademarked and revived with more intention than ever, FOK is not just a product — it's a promise that beauty belongs to everyone.
The Revival
Trademarked. Revived. Unstoppable.
After trademarking the Face of Kate name, Katelyn and Christa made a decision: bring it back bigger, bolder, and better than before.
Every lash style in the FOK collection is designed with intention — from the most natural flutter to the most dramatic glam. Because you deserve options that match your energy.
What We Stand For
The FOK Promise
Crafted with Love
Every style is designed by a mother-daughter team who wear and believe in every lash they sell.
Trademarked & Trusted
FOK is a protected brand built on authenticity, quality, and a commitment to showing up for our community.
Beauty for Everyone
Natural or dramatic, everyday or glam — there's a FOK lash made for your energy and your moment.
Unstoppable Vision
Revived with purpose, FOK is growing into a movement — one lash, one look, one woman at a time.
Meet the Founders
Katelyn & Christa Steele
Katelyn Steele
Co-Founder & Creative Director
Lash founder, content creator, licensed esthetician, and FIDM alum. Katelyn is the face, the vision, and the heart behind FOK — building a brand that reflects her love for beauty, authenticity, and community.
Christa Steele
Co-Founder
The backbone of the brand. Christa brings the business savvy, the mother's intuition, and the unwavering belief that her daughter's vision deserves to be seen by the world.